Private & Tailored Travel Experiences in Iceland
Featured
Private Reykjadalur Hiking & Hot Spring Tour
Insider knowledge & bespoken planning to truly unlock Iceland. Secret Spots, hidden gems and unsurpassed local knowledge guaranteed.
Why Choose Us
Don’t found anything yet. Feel free to ask anything. Let’s Talk
Icelandic Roots
Authentic experiences designed and guided by local experts, born and raised in Iceland. Our deep connection to this land spans generations, giving us intimate knowledge of its rhythms, seasons, and secrets. We know the hidden gems that don't appear in guidebooks, the secret spots where nature reveals its most magical moments, and hold unsurpassed local knowledge passed down through our families. We don't just show you Iceland — we share our home, our stories, and our heritage with you, guaranteed.
About us
Family Operated
We are privately owned by people who care deeply about every guest who travels with us. Our business is built on lasting relationships and trust, and we treat our clients like family — because to us, that's exactly what you become. Personal service, genuine care and meticulous attention to detail are at the heart of everything we do. From your first inquiry to your final farewell, you'll experience the warmth and dedication that only a family-run business can provide. We're with you every step of the journey, with 24/7 support whenever you need us.
About us
We Care
Holidays are precious opportunities to spend quality time together with the people who matter most. We know you'll be looking forward to your holiday for months, planning and dreaming about the adventures ahead. That's why we're committed to making every moment count. We want to ensure those memories last a lifetime — filled with joy, wonder, and experiences that bring you closer together. Your happiness and peace of mind are our top priorities, and we go the extra mile to make sure your Icelandic journey exceeds every expectation.
About us
Peace of Mind
Plan your Iceland tour with complete peace of mind and comprehensive financial protection. We understand that booking a holiday is a significant investment, and you deserve the confidence that comes with knowing you're in safe hands. We are proud to be a fully licensed and bonded member of all the key trade associations and regulatory bodies within the travel industry. Our commitment to the highest standards means your money is protected, your safety is prioritized, and your travel plans are secure from start to finish.
About us
Tailor Made
Every holiday we create is tailor-made to suit you and you alone. We take the time to truly understand what makes your perfect Iceland experience. We design your itinerary around your unique interests, preferences and travel style, whether you're seeking adventure, relaxation, cultural immersion, or a blend of everything Iceland has to offer. No two journeys are ever the same — each one is carefully crafted to match your pace, your passions, and your dreams, ensuring a truly personalized experience that feels like it was made just for you. Because it was.
About us
Private
For those who prefer the intimacy and flexibility of a private experience without the full tailor-made planning process, we offer a carefully curated selection of private tours available to book directly on our website. These ready-to-go experiences have been refined and perfected over the years, combining our expert local knowledge with the convenience of instant booking. Whether you're short on planning time or simply want a tried-and-tested adventure with just your group and a dedicated guide, our private tours deliver exceptional experiences that have delighted guests year after year.
About us
Small Group
We also offer thoughtfully designed small group tours, perfect for travelers who enjoy the energy of shared experiences and the value of group travel. Browse and book directly on our website to join like-minded adventurers exploring Iceland together. These tours have proven incredibly popular over the years, particularly our renowned Northern Lights Tour. Unlike most companies that pack 20-50 passengers onto a single bus, we limit our groups to a maximum of 18 guests. This intimate size ensures everyone gets a prime viewing spot, personal attention from your guide, and a more authentic, connected experience under Iceland's magical aurora.
About us
Private Photography
All of our private tours come with professional photography included as standard — at no extra cost. Your expert guide captures unlimited high-resolution images throughout your journey, ensuring every magical moment is preserved in stunning detail. From dramatic landscapes to candid moments of joy and wonder, you'll receive a complete visual story of your Icelandic adventure. Each image is expertly edited to showcase Iceland's extraordinary beauty and delivered via our secure online photo gallery within 48 hours of your tour. This means you can be fully present in the moment, immersed in the experience, without worrying about getting the perfect shot yourself. Simply live it, and we'll capture it.
About us
Presentation
Get Inspired
AURORA EXPERTS
Aurora Experts
Our sub brand Aurora Experts has quickly become the leading premium northern lights experience provider in Iceland recognized for one of Iceland’s top rated northern lights tours. Travelers Choice & Best of the Best award winner for Top Overall Experiences in Iceland, ranking sixth out of total 10 experiences in Iceland.
Our Passion